“Marty Schaffel shares the practical strategies and tactics of a successful entrepreneur instead of the academic approach to business education. His ability to weave relate-able real stories highlighting the ups and downs of building a business from the ground up to selling it to private equity is unparalleled. Marty is an open book providing the complete business cycle from probing his mistakes, admitting lost opportunities, finding the right mentor(s), delegating responsibilities, when and how to hire, seizing opportunities, showing leadership by example, solving complex business problems and more. There isn’t anything that an entrepreneur or intrapreneur (assuming risk within an organization) will experience that Marty cannot share a proven method, solution or valuable resource [for].”